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Software Etc. is a virtual shopping mall and chatbot ecosystem. Simulated shoppers walk around a virtual reimagining of the Westside Pavilion Mall in Los Angeles. The shoppers, abstract but faintly humanoid figures, stroll with the aid of stock motion capture data. Each shopper communicates using its own unique AI constructed from an amalgam of pre-existing digital debris: Yahoo Answers, text adventure games, message boards, crowdsourced input, and bots for customer service and trolling. Shoppers pause to converse with each other, and Human visitors can communicate with the shoppers via SMS.